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Malek Gouia

Types of digital solutions


There is no denying that technology is a mindset changer; it didn’t only make things easier, but also created new opportunities for businesses.

We are pretty sure that you are already aware of its importance, therefore we will dedicate this article to the different types of digital solutions.

It’s not just you, we also asked ourselves before writing this blog:

why should someone care about the types of digital solutions? What is the point if a business owner knows that the solution he is providing, belongs to one type and not the other?


Well, the answer is just simple. Due to our exposure to a massive amount of information every single day, we often fail to see the entire picture. We drop down important details that could be key factors for improvement. Therefore, this blog somehow puts together the pieces of the puzzle. You can consider it also as a reminder; you can check whether you are aware of all these types or not, or maybe you start considering one new solution.

Here are the 6 types of digital solutions

Connecting two pieces of digital puzzle


1. Digital consulting


In a vigilant digital landscape where navigating is a challenge, this digital solution aims to enable businesses to better leverage their technology and data in order to boost their business value.

The focus of digital consulting is on implementing, efficiently, business strategies across digital platforms. It is considered a game-changer for businesses.

If you breathe and live technology and you like helping other businesses reap many rewards and achieve their goals, digital consulting is your win card. We recommend you consider this solution. Even if you are providing another solution. You can leverage your skills to use as a digital consultant for small, local businesses near you.

We have discovered together in a previous blog one of the many sides of digital consulting; the digital marketing audit: when you should consider it, how important It is, its steps, and the toolbox needed to conduct it.

2. Digitally enhanced service


Nowadays, customers are more and more interested in experience over product. Therefore, businesses should focus on providing outcomes rather than just selling their product.

This digital solution consists of adding a digital component to the typical services to enhance their user’s experience. We are talking here about digital technologies such as AI (artificial intelligence), blockchain, VR/AR (virtual/augmented reality), and IOT (internet of things).

If you are providing a service, we suggest questioning the possibility of adding the touch of technology to it

We have already talked in depth about AI solutions, their impact on business and marketing, their trends, and a set of other topics that will help you dive deep into the world of AI.

3. Process optimization software


This digital solution is a cutting-edge tool that enhances performance and maximizes the outturn, especially for industrial manufacturers. It is a type of software that not only improves but also maximizes business operations.

Process optimization software combines asset and project management tools with data analytics, to help large industrial enterprises to detect the day-to-day operations’ gaps and provide actionable insights to optimize the core process.


4. Software platform


This digital solution is a platform; a framework of software and resources from the surrounding ecosystem. It intends to allow applications to work together without integrations or workarounds.

It is a flexible approach to managing a growing business; it doesn’t limit you with a toolbox like does a product suite, but is designed in a way that you can easily plug in tools as needed.

Therefore, other than its features, the software platform enables businesses to connect processes, external tools, data, and teams.


5. Digital system


This digital solution communicates, processes, and stores information in digital form. We can here mention the computer as the most known typical example of a digital system. Also, mobile phones, radios, megaphones, and many more are considered digital systems.

The specificity of this digital solution is that it deals with discrete signals. In other words, the outputs and inputs are binary values; either 1 or 0.


6. Digital machine option


This is the most sophisticated type of digital solution. Smart machines with digital options are devices embedded with computing technologies such as deep learning or machine learning, artificial intelligence (AI), etc.

This digital solution is designed to reason, solve problems, make decisions, and even take action. This type includes self-driving cars, robots, and other computing systems that work autonomously without human intervention.

To conclude, everyone’s mindset has shifted with the arrival of technological solutions. Nowadays, we are always looking for the most convenient solution to our needs. Therefore, if you are considering one or more of the digital solutions above you should think seriously about the sales approach that you will follow. We are not undervaluing the importance of the efficiency of your current digital solution, but it is crucial to show how it perfectly meets the needs of your customers. You need to highlight why your customers need to get your product.

Don’t hesitate to contact us, our experts can gladly help you figure this out.

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